Digital marketing solutions for brands committed to growth.

Whether you're big, small or somewhere in between, we’re here to help you think bigger, grow your business and replicate results, not work. Chain Effect Ads specializes in helping small & large businesses grow their online presence through paid social advertising, reputation management and social media management.

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Why companies choose Chain Effect Ads…

Social Ad Experts

Our team is among the top 1% of Facebook advertisers in the United States. Our team has collectively spent over $5M on Facebook and Instagram.

ROI Focused Results

It is our #1 priority to getting you the best return on your investment for your business using digital advertising. We will help you setup the proper tracking to stay on top of your ROI.


Our team wants to earn your business every month. If you are unhappy, you will not be tied to a contract with Chain Effect Ads. Sounds like a win-win to us!

the process



This is not a templated approach. We know every single buisness and client is unique. We’ll work with you to explore, research and understand your marketing & sales goals. We are committed to your strategy and intuitively understand how to deliver value and achieve revenue resilience in the digital economy.



We will build a blueprint for a digital campaign that will find, nurture and convert your dream customers. 


Create & Execute

We will take care of building out every aspect of your campaign — from tracking to ad creative to landing page creation. Once we have crafted your campaign, our quality control team will double check to make sure everything is setup properly. Once we have your approval, we launch!



Test learnings, usage and analytics will tell us how to best optimize your campaign to continuously generate the most results at the lowest cost. 


Tracking, Reporting & Growing

Your business is an ever-evolving thing. Through tracking and reporting, we’ll continuously be your partner to make sure you continue to grow.

We’d love to hear from you.

Whether you have a question or want to get started right away, we’ve got you. We may be busy, but we’ll get back to you within 24 hours.

We just need a little info from you.


Whether you have a quesiton or want to get started right away, we’ve got you. We may be busy, but we’ll get back to you within 24 hours. Pink promise.

We just need a little info from you.

how we can grow your business:

Digital Advertising

  • Paid Social Advertising (Facebook, Instagram, LinkedIn, Snapchat, Twitter, Reddit)
  • Paid Search Advertising (Google Search, Display and Shopping)
  • Full-Funnel Strategy w/ Retargeting
  • Daily/Weekly Management & Optimization

Social Media Management

  • Content Creation
  • Scheduling & Posting on Facebook, Instagram, Twitter and more
  • Respond to Engagement & Messages
  • Organically Grow Followers

Reputation Management & Growth

  • Search Engine Listing Optimization
  • Generate New Positive Reviews w/ SMS & Email Invites
  • Review Response Service (Negative & Positive Reviews within 24 Hours)

We don’t mean to brag.

But our client’s results speak for themselves. See how we’ve helped a variety of different clients continuously grow their business. This is just the beginning.

Wake Internal Medicine

View case study

98 Buck Social

Wake Internal Medicine

Wake Internal Medicine Consultants, Inc. is the largest independent multi-specialty physician-owned practice in the greater Raleigh, NC area. Chain Effect Ads has been working with Wake Internal Medicine since 2017 to improve their online review scores, build brand awareness in the community and increase appointments for 6 of their locations.


Online Reputation —

Over 2,000+ new positive reviews on Google across all 6 offices within 2 years of implementing growth tools. 

Increased Google & Facebook star ratings by 2.0 stars! 

Facebook & Instagram Advertising —  

Hundreds of leads generated for appointments at Wake Internal Medicine, Wake Gastroenterology and Wake Sports Medicine

400,000+ users sent to the website every year from Facebook

Fresh, unique content posted 5 days a week 

We’ve got what you’re looking for.

Contact us

98 Buck Social

98 Buck Social is a social media management agency in Florida that serves small & large businesses across many different industries. Chain Effect Ads has been working with 98 Buck Social since January 2019 to generate leads from business owners for their services.


Facebook & Instagram Advertising —  

Over 4,000 leads generated from US business owners

Thousands of comments, likes & shares generated for social proof

New business from these leads has allowed 98 Buck Social to grow their teams and services

We’ve got what you’re looking for.

GardenFun is an e-commerce store selling a huge catalog of unique garden decor. Chain Effect Ads worked with GardenFun in 2018 to increase online sales for garden gnomes and wind spinners utilizing Facebook & Instagram advertising.


Facebook & Instagram Advertising —  

Generated over $86,000 in sales from Facebook and Instagram within a 6-month period

Return on ad spend of 4.96!

We’ve got what you’re looking for.

9 Ways to Increase Your Conversion Rate & Lead Quality with Facebook Lead Ads

Kate Goodnough

Is a hot pipeline of leads important for your business? If so, Facebook lead ads need to be added to your paid social strategy ASAP. Facebook lead ads are a powerful alternative to sending traffic to your website to try and generate form completions. Lead ads are a user-friendly, mobile-friendly ad format that enables potential customers to provide you with their contact details and further information about the products or services they are interested in — without having to leave Facebook's platform! As soon as lead ads become available in 2016, we started testing them like crazy for our paid social clients — and it was well worth testing. Today in 2019, our agency spends over $100,000 per month on this ad format for our clients. 

Check out these 9 strategies we use to convert more clicks to high-quality leads:

1 – Tell the user what action you want them to take & what they will get in return

You need to spell this out in your ad copy for your target audience. It can be as simple as, "Click the link below & fill out the form to reserve your spot for our next webinar". This will help lower your bounce rate on those clicks by letting users know what they are getting themselves into after clicking.

2 – Turn on sharing 

Did you know that Facebook automatically turns off sharing for lead ads? Let’s get that social proof y’all! 

Here is how to allow users to share the ad: 

When creating a form, go to “Settings” > “Form configuration” > "Sharing" > Select “open”.

3 – Weed out low-quality leads adding a review step to your form that allows the user to confirm their info before submitting.

You are able to add a review step to your form that allows the user to confirm their info before submitting. This feature is designed to generate leads from users that have higher intent — and are more likely to pick up the phone when you call them. I 100% recommend using this for retargeting lead ad campaigns 

4 – Need specific details/info from your leads? Add a conditional answer set to your form.

With conditional answers, you can create a set of custom answers that appears based on how someone answered a previous question. 

Here is an example of how you would use this: 

Eight Loop Car Dealership in NZ is running a lead ad to generate leads for their inventory. This dealership sells Chevrolet, Buick and GMC vehicles. In the lead form, they ask the user, “Which car brand are you interested in test driving?”. After selecting one of the following car brands, the next question, “Which model are you interested in test driving”, will only show answer options of the car models associated with the car brand that they selected. This is huge for car dealerships because it allows their follow-up to be customized and unique towards the specific car the lead wants — increasing their response rate.

5 — Add an intro to your lead form.

Add an intro to your lead form — which includes a headline and paragraph! If you opt to not utilize the intro, I promise that your conversion rate will drop. I have found that most users get confused/turned off when they click an ad and are immediately asked for their contact information without any further details on what they will be receiving or signing up for. For my conversion/lead ads tests, I usually just take the copy from the landing page and add & reformat it to the lead form’s intro. It’s really as simple as telling them what they are signing up for, the benefits/perks of signing up, and how to sign up. Here is an example — Headline Text: “We live and breathe social media, so you don’t have to.” Layout (Paragraph): -”100% US-Based, full-time, in-house social media pros handle your accounts -No Contracts, No Setup Fees, No Joke. -Proven system and support to scale your social media marketing revenue.” Question Headline: “Request more information today by providing your info below:”

6 — Keep your form as short as possible.

The number of fields in a form can impact the conversion rate. Try to keep your form as short as possible and not exceed more than 6 questions.

7 — Retarget, retarget, retarget!

Create a custom audience of users that opened a form but did not submit & retarget them. You will be surprised by how many extra leads you can squeeze out by doing this effectively.

We also recommend creating a custom audience of users that opened and completed a lead form and exclude those people from your TOF, MOF and BOF ads. While you are at it, build a LLA of those peeps!

8 — Add appointment scheduling to your form.

Get your leads to schedule an appointment with the “Appointment Scheduling” form question OR adding a link to your client’s calendar/scheduling tool on the Thank You screen. I like using the link option on the Thank You page because that allows me to install an event code on the thank you page and track how many leads convert to scheduled appointments. You use the data from that event code to build a lookalike audience off of the users that complete those steps. When you use the website link option on the Thank You screen, I like to use a headline & description that tells the lead that they aren’t done yet. Add urgency! Here is an example — Headline: “You are almost done!” Description: “Schedule your free consultation before spots fill up! Click “Schedule Consultation” below to reserve your spot now!”

9 — Get notifications for new leads.

Use Zapier to have these leads emailed to your client, added to a CRM and/or thrown into a follow-up sequence! You will need to have Zapier Premium to do this but it is definitely worth it.

About the Author

Kate Goodnough is the founder of Chain Effect Ads. When she’s not serving her clients, you can find her snuggling with her 2 basset hounds, binge-watching Veronica Mars on Hulu or swimming in beautiful Lake Norman. She calls Denver, North Carolina home.

important stuff a.k.a. our blog

9 Ways to Increase Your Conversion Rate & Lead Quality with Facebook Lead Ads

Is a hot pipeline of leads important for your business? If so, Facebook lead ads need to be added to your paid social strategy ASAP. Facebook lead ads are a powerful alternative to sending traffic to your website to try and generate form completions. 

Read more


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